CRPC 20s and 30s

When you brand a product, you shouldn't brand for the product, but for the people. This is especially true when developing an identity for an organization of young people who are actively seeking community. The age demographic was tough to pin down, stylistically.

The idea was to have something simple overall, but complex in the details. It needed to be completely original, yet familiar. With that, the CRPC 20s and 30s logo was developed. The box shape lends itself to the definitive nature of the logo, and the gradient inside of the 's' keeps with things fun, but not too fun -- we are young professionals after all...

Main Logo

Event Slide

Rack Card Cover

Rack Card Front

Rack Card Back

Business Card Front

Business Card Back